Privacy Policy

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At My Fashion Forward (“My Fashion Forward,” “we,” “us,” or “our”), we value your privacy and are committed to protecting the personal information you provide when you visit our website, shop with us, create an account, place an order, or communicate with our business.

This Privacy Policy explains what information we may collect, how we use it, how we may share it, and the choices you may have regarding your personal information.

1. INFORMATION WE COLLECT

When you visit or shop at My Fashion Forward, we may collect information that you voluntarily provide, including:

● Your name

● Billing and shipping address

● Email address

● Telephone number

● Account information

● Order and purchase history

● Product preferences and information you provide to customer service

● Any other information you voluntarily submit to us

We may also automatically collect certain information when you visit our website, such as your IP address, browser type, device type, operating system, pages viewed, referring website, and information about how you interact with our website.

2. PAYMENT INFORMATION

When you make a purchase, your payment information may be processed by a third-party payment processor.

Depending on the payment method and technology used on our website, your complete credit or debit card information may be processed directly by the payment provider rather than stored by My Fashion Forward.

Third-party payment providers may have their own privacy policies and security practices.

3. HOW WE USE YOUR INFORMATION

My Fashion Forward may use the information we collect to:

● Process and fulfill your orders

● Process payments

● Ship your purchases

● Provide customer service

● Respond to questions, comments, and requests

● Manage customer accounts

● Send order confirmations and shipping updates

● Send promotional emails or text messages when permitted and authorized

● Notify customers about new products, sales, promotions, and special offers

● Improve our website and shopping experience

● Analyze website traffic and customer preferences

● Prevent fraud and unauthorized transactions

● Protect the security and integrity of our website

● Comply with applicable laws and legal requirements

4. HOW WE SHARE YOUR INFORMATION

My Fashion Forward does not sell your personal information for monetary compensation.

We may share personal information with third-party companies and service providers when reasonably necessary to operate our business. These may include:

● Payment processing companies

● Shipping and delivery companies

● Website hosting and e-commerce providers

● Email and marketing service providers

● Customer service providers

● Website analytics providers

● Advertising and social media platforms

● Professional advisers

● Government agencies or law enforcement when required by law

We only intend to share information as reasonably necessary for legitimate business purposes, to provide requested services, or as required or permitted by law.

5. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, analytics tools, and similar technologies to help us operate our website and understand how visitors use it.

These technologies may help us:

● Remember your preferences

● Keep items in your shopping cart

● Understand website traffic

● Improve website functionality

● Measure advertising and marketing performance

● Provide a more personalized shopping experience

You may be able to disable cookies through your internet browser or device settings. Disabling certain cookies may affect the functionality of our website.

6. MARKETING COMMUNICATIONS

If you choose to subscribe to our marketing communications, My Fashion Forward may send you emails or text messages about:

● New arrivals

● Sales and discounts

● Special promotions

● Fashion collections

● Boutique announcements

● Other business updates

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link provided in the email.

For text messages, you may opt out by following the instructions provided in the message, such as replying STOP.

You may still receive necessary transactional communications, such as order confirmations, shipping notifications, or customer-service messages.

7. DATA SECURITY

My Fashion Forward takes reasonable measures to protect the personal information we collect against unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee that your information will always remain completely secure.

8. HOW LONG WE KEEP YOUR INFORMATION

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including completing purchases, providing customer service, maintaining business records, resolving disputes, complying with legal obligations, and protecting our business.

The amount of time we retain information may vary depending on the type of information and the reason it was collected.

9. CHILDREN’S PRIVACY

Our website is not intended for children under the age of 13.

My Fashion Forward does not knowingly collect personal information from children under 13 without legally required consent. If we discover that we have unintentionally collected personal information from a child under 13, we will take reasonable steps to delete that information.

10. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, social media platforms, payment services, or other external websites.

My Fashion Forward is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of those websites before providing them with personal information.

11. YOUR PRIVACY RIGHTS

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information, including the right to:

● Request access to certain personal information we maintain about you

● Request correction of inaccurate information

● Request deletion of certain information

● Opt out of certain marketing communications

● Exercise additional privacy rights provided by applicable law

To make a privacy-related request, please contact us using the information provided below.

For your protection, we may need to verify your identity before completing certain requests.

12. CALIFORNIA RESIDENTS

California residents may have additional privacy rights under applicable California privacy laws.

Depending on whether My Fashion Forward is subject to those requirements, California residents may have rights concerning the access, correction, deletion, or use of their personal information, as well as certain rights regarding the sale or sharing of personal information.

My Fashion Forward does not sell personal information for monetary compensation.

Any additional disclosures required by applicable California law will be provided as required.

13. NEW YORK RESIDENTS

My Fashion Forward is committed to handling personal information responsibly and taking reasonable measures to safeguard personal information in accordance with applicable laws and regulations.

14. CHANGES TO THIS PRIVACY POLICY

My Fashion Forward may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable laws.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

15. CONTACT US

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us:

My Fashion Forward

Email: kestiny@myfashionforward.com

Thank you for shopping with My Fashion Forward. We appreciate your business and are committed to protecting your privacy while providing you with a safe and enjoyable online shopping experience.